internet

To develop its new website that tries to help the public understand direct-to-consumer drug ads, the U.S. Food and Drug Administration (FDA) "turned to a nonprofit front group erected by Shaw Science Partners, a public relations firm that specializes in launching new drugs," according to the Center for Science in the Public Interest (CSPI). EthicAd, the nonprofit behind the FDA site, is funded by Shaw Science and its own board members. Shaw Group founder Michael Shaw admitted that "if not all, almost all" of EthicAd's funders "do work for industry." EthicAd also "shares the same physical address as Shaw Science Partners." CSPI gives a negative review of the FDA site, calling it "jargon-filled" and lacking advice on how to evaluate messages about drug side effects, among other consumer topics. CSPI is calling on the FDA "to scuttle the web site, to terminate its relationship with the drug companies' PR firm, and to seek out advice from leading physicians, pharmacists, or consumer groups."

According to a recent Gallup poll, the public has "a dimmer view of the pharmaceutical industry than they do of the advertising / public relations sector, if you can imagine such a thing," writes Mark Dolliver. "When a top-selling pain reliever like Vioxx is pulled off the market for increasing patients' risk of heart attack or stroke, consumers take note." Loreen Babcock, who heads Omnicom Group's "relationship-marketing agency" Unit 7, says drug companies should use social media to improve their public image. She notes Johnson & Johnson's use of YouTube, and Novartis' contest for the best consumer-generated flu vaccine video, also on YouTube. "This effort leverages the fact that consumers trust other consumers more than company spokespersons," explains Babcock. In PR parlance, that's called the third party technique. Another trend is "an increasing emphasis on conveying [drug] information to the people who want it, as opposed to the public en masse." Marketer Lynn Day predicts that drug companies are "going to be providing much more targeted and educational approaches" than traditional direct-to-consumer advertising.

If there's a questionable opinion column promoting a corporate viewpoint, chances are the secretive Washington DC public affairs firm LMG -- also known as LawMedia Group -- is involved. As the Center for Media and Democracy reported previously, LMG helped place a column attributed to the president of the Southern Christian Leadership Conference, which he didn't write and which criticized some SCLC donors. Now, it appears LMG is behind another column. The author supposedly was Mel King, a community organizer and network neutrality advocate. However, his column questions the need for net neutrality provisions. King admitted that LMG was involved and refused to say whether "he was paid for the use of his name," reports Declan McCullagh. LMG's clients include Comcast, which opposes net neutrality, and Microsoft, which hired LMG in an attempt to block a Google-Yahoo advertising deal. Another strange aspect of King's anti-net neutrality column is that "portions are identical to a Rainbow Push coalition statement attributed to the Rev. Jesse Jackson and dated three months before." A source told McCullagh that "LMG has a relationship with Jackson that includes ghost-written articles on behalf of corporate clients."

Over at Congresspedia, we’re starting to track the members of Congress who are using Twitter, a micro-blogging site consisting of posts of 140 characters or less (it makes more sense once you spend some time there, really). We’ve compiled a list of 30 members thus far, and if you go to their Congresspedia profile page you can read their latest posts – we’ve built them right into the contact section.

According to a survey of 252 U.S. chief marketing officers, nearly one in five "say their organizations have bought advertising in return for a news story." The survey was conducted on behalf of the public relations firm Manning, Selvage & Lee (MSL) and the trade publication PR Week (which doesn't appear to have reported on the results). "The survey also found that 10 percent of senior marketers said their organizations have had an implicit / non-verbal agreement with a reporter or editor that anticipated favorable coverage of their company or products in exchange for advertising," states an MSL press release. MSL's Mark Hass called the widespread use of pay for play "troubling," as "without full disclosure and transparency, media lose credibility and their value as an unbiased source of information." More than half of survey respondents also disagreed with the statement that marketers are "following ethical guidelines in new media more than they did a year ago."

The U.S. Navy's Chief of Information (CHINFO) is taking on water. "Navy leaders have placed increased demands on CHINFO," which have "long outstripped CHINFO's capacity to respond," admits the Navy's solicitation for public relations help. Between "news media, television and movies, and social media such as web logs (blogs), internet video sites such as YouTube, and social interaction sites such as MySpace," the military branch just can't keep up. So, the Navy is seeking proposals from PR firms "to provide public affairs support on an as-needed basis for up to five years." The Navy contract will involve "environmental and reputation risk management," "measuring public opinion," "ethical public relations" and "U.S. military community relations / community outreach." Specific activities include "develop a web log (blog) and advise on blogging." Representatives from the Rendon Group, Burson-Marsteller, Lincoln Group, GolinHarris and Hill & Knowlton, among other firms, attended a Navy presentation on the contract. The Navy hopes to award the contract in September.

When China submitted its bid to host the 2008 Summer Olympics, it promised that journalists would have "complete freedom to report" from the country. However, "sites such as Amnesty International or any search for a site with Tibet in the address could not be opened at the Main Press Center [in Beijing], which will house about 5,000 print journalists when the games open Aug. 8," reports the Associated Press. Now, it turns out that International Olympic Committee (IOC) officials "negotiated with the Chinese that some sensitive sites would be blocked on the basis they were not considered Games related," reports Reuters. A spokesperson for the Beijing Olympics organizing committee said, "We are going to do our best to facilitate the foreign media to do their reporting work through the Internet." Access to websites about groups like the banned Falun Gong will remain blocked, he said, because "Falun Gong is an evil, fake religion." The Chinese government is also requiring hotels to "install and run the Security Management System," reports the Los Angeles Times. U.S. Senator Sam Brownback says the system will actually be used for "invasive intelligence gathering" during the Olympics, according to hotel documents.

"It's hard to take the airlines seriously when they try to play the pity card with consumers," opines Advertising Age. The trade publication's biting editorial comes in response to a public relations push by the Air Transport Association of America (ATA). ATA's "Stop Oil Speculation" campaign and website are "attempting to divert consumer anger directed at airlines for nickel-and-diming them and instead make oil speculators the bad guys," reports AdAge. As part of the ATA campaign, 12 major airlines are emailing their frequent fliers, asking them to contact legislators about high oil prices. According to ATA's David Castelveter, "nearly 1 million messages were sent to Congress the first two days of the campaign." He added, "We're not asking our customers to help us. ... We're asking them to help themselves." As AdAge's editorial noted, Delta Air Lines recently "showed off its deep concern about high fuel prices by offering select New York City customers free helicopter rides from Manhattan to John F. Kennedy International Airport." That's not to mention airlines' "customer abuse and high prices," and the industry's reliance on "government subsidies and government bailouts."

Attendees at the Netroots Nation conference in Austin were offered the latest Nation magazine with a cover article by Christopher Hayes. He writes, "This year, MoveOn turns ten. ... Capable of dominating a news cycle with a single ad and raising millions of dollars with a lone e-mail, MoveOn pioneered an entire approach to conducting politics through the Internet that has been replicated and spun off across the country and around the globe, an approach that, as the Obama campaign has dramatically demonstrated, has permanently transformed the landscape of American politics. ... Perhaps the most damning criticism leveled at MoveOn is that by creating a clear and easy outlet for people's frustration and angst, the organization delivers people a false sense of accomplishment. In other words, MoveOn can be tremendously successful without being effective." CMD's John Stauber is one of MoveOn's critics interviewed for the piece.

Netroots Nation, the annual conference for thousands of liberal bloggers, Democratic Party activists and liberal advocacy organizations is underway today, July 17, and through the weekend in Austin, Texas. In the decade since then-First Lady Hillary Clinton railed against the "vast Right Wing conspiracy," Democratic liberals have woven their own with dozens of new think tanks, lobby groups, funders like the Democracy Alliance and George Soros, scores of consultants and hundreds of millions of dollars raised and spent to grease the wheels of collaboration, all designed this year to win the White House and solidify control of the Congress.

Liberal bloggers are notorious dissenters and critics of mainstream Democratic policies, but there won't be much of that on formal display in Austin, nothing like the "Coffee with the Troops" which injected an unscheduled discussion of the Iraq War into last year's conference in Chicago. Potentially controversial issues including Dennis Kucinich's call for impeachment of President Bush, or the failure of the Democratic Congress to stop funding the war in Iraq, are off the official agenda at Netroots Nation.