third party technique

Mark PennUntil March 2008, the major public relations firm Burson-Marsteller counted among its clients the Pakistan People's Party, as the Center for Media and Democracy previously reported. Burson-Marsteller promised to influence U.S. policy and public opinion, via contacts with "100 American political journalists and business elites," by favorable "white papers" by academics and op/ed columns in newspapers. The firm also pledged to "promote credible 'third-party' supporters of Pakistan," including "former U.S. government officials," "think tank experts" and influential Pakistani-Americans. The Pakistan lobbying contract, which also involved the polling firm Penn, Schoen & Berland, specifically mentioned New York Times columnist Thomas Friedman and Newsweek's Fareed Zakaria as outreach targets. Luckily for Secretary of State-designate Hillary Clinton -- whose former campaign strategist, Mark Penn, heads Burson-Marsteller and Penn, Schoen -- the firms' work for Pakistan ended "well before [November's] terrorist attacks in Mumbai, India." Otherwise the Penn-Pakistan connection could have been used by "opposition researchers dredging up tough questions" for Clinton's confirmation hearing.

People are questioning the propriety of a new TV and Internet ad that resurrects the voice and image of murdered Beatle John Lennon to promote the nonprofit One Laptop Per Child (OLPC) Foundation, which supplies durable, low-cost laptop computers to underprivileged children in foreign countries. The ad digitally recreates Lennon's voice, with his bespectacled face appearing to mouth the words, "Imagine every child, no matter where in the world they were, could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop, and more than imagine, you can change the world." Lennon's widow, Yoko Ono, gave permission to use her husband's image free of charge, and the ad was created pro-bono, but still people are finding the idea of manipulating dead celebrities to promote products "creepy" and unsettling. A comment in a Laptop Magazine blog laid out a common opinion of such ads: "What's next? Elvis for peace in Darfur? John Wayne would probably have gotten behind AIDS education and prevention measures ... Where does it end? Why do we need dead people to help us envision a better future? I suppose there's nobody alive that would agree to this? Sad times."

If there's a questionable opinion column promoting a corporate viewpoint, chances are the secretive Washington DC public affairs firm LMG -- also known as LawMedia Group -- is involved. As the Center for Media and Democracy reported previously, LMG helped place a column attributed to the president of the Southern Christian Leadership Conference, which he didn't write and which criticized some SCLC donors. Now, it appears LMG is behind another column. The author supposedly was Mel King, a community organizer and network neutrality advocate. However, his column questions the need for net neutrality provisions. King admitted that LMG was involved and refused to say whether "he was paid for the use of his name," reports Declan McCullagh. LMG's clients include Comcast, which opposes net neutrality, and Microsoft, which hired LMG in an attempt to block a Google-Yahoo advertising deal. Another strange aspect of King's anti-net neutrality column is that "portions are identical to a Rainbow Push coalition statement attributed to the Rev. Jesse Jackson and dated three months before." A source told McCullagh that "LMG has a relationship with Jackson that includes ghost-written articles on behalf of corporate clients."

In early 2002, the Pentagon began cultivating retired military officers who frequently serve as media commentators, so that they would help make the case for invading Iraq.

Two years ago, an editorial in the Columbia Journalism Review (CJR) referred to the dream run that Patrick Moore and Christine Todd Whitman were getting in the media representing the Clean and Safe Energy Coalition. CJR noted that few journalists were disclosing that the group was created by the Nuclear Energy Institute with assistance from Hill & Knowlton. "Part of the thinking, surely, was that the press would peg them as dedicated environmentalists who have turned into pro-nuke cheerleaders, rather than as paid spokespeople. And the press came through." They still do. Jay Hancock, a business columnist for the Baltimore Sun, wrote in his blog that "Greenpeace co-founder Patrick Moore has decided that the risks of nuclear energy are lower than the risks of continuing to use carbon energy." Hancock is not the only journalist not to disclose Moore's nuclear industry ties to his readers. The week before his post, a CanWest News Service story simply described Moore as an "avid proponent of nuclear" power.

The nuclear power industry is seeing its fortunes rise. "Seventeen entities developing license applications for up to thirty-one new [nuclear] reactors did not just happen," boasted Frank "Skip" Bowman. "It has been carefully planned."

Bowman heads the Nuclear Energy Institute (NEI), the main lobbying group for the industry. His remarks (PDF), at a February gathering of more than 100 Wall Street analysts, were part of a presentation on "reasoned expectations for new nuclear plant construction."

Bowman knew it was important to impress his audience of wary potential investors. "We are where we are today because this industry started many years ago on a systematic program to identify what went wrong the last time," he said, "and develop ways to eliminate or manage those risks."

The American Association of Public Health Physicians (AAPHP) has published an updated analysis of H.R. 1108, the massive bill currently under consideration by Congress that would give the U.S. Food and Drug Administration authority to regulate tobacco products. AAPHP concludes, "This bill is a scam. It gives the image, but not the substance of effective federal regulation of the tobacco industry. If passed in anything close to its current form ... it will assure continuing high levels of cigarette-related illness and death for years to come. The principle benefactor will be the Altria/Philip Morris Company (PM). This bill will assure their continuing dominance of the domestic cigarette market and continuing high levels of sales and profits." The bill would make it illegal to add fruit and spice flavors to cigarettes, but specifically exempts menthol, a flavoring used disproportionately by African-Americans, who also suffer higher rates of tobacco-related illness. AAPHP denounced the menthol exemption in the bill as "institutional racism." However, a coalition of health groups, including the American Heart Association and the American Lung Association, reiterated their support for the current bill.

As the Center for Media and Democracy reported previously, the Sierra Club / Clorox deal -- where Clorox uses the Big Green environmental group's name and logo to sell its "Green Works" line of cleaning products, in exchange for Clorox paying Sierra Club "an (undisclosed) percentage of sales" -- is quite controversial. But it's brought in the green for Clorox. Advertising Age reports that "Green Works sales are estimated at $20 million, the product has gotten exposure on 'The Oprah Winfrey Show' and 'The Ellen DeGeneres Show,' and Clorox has raised its volume forecast five times." Meanwhile, the Sierra Club has been slammed by members and non-members alike. Green Works "brand manager" Mark Kohler dismisses the criticism as "misinformation." Kohler says the negative press has been "frustrating" for Clorox, and AdAge advises marketers to "carefully review both sides of a relationship" before launching a corporate / non-profit partnership. But Clorox appears to be profiting handsomely, while four Sierra Club chapters actively opposed the deal, which -- according to some accounts -- was a factor in the Sierra Club's suspension of its Florida chapter.

Western Sahara -- a North African territory and one of the last remaining official colonies, or non-self governing territories -- is controlled by Morocco. The Polisario Front, a political group of indigenous Sahrawis, wants independence. Tens of thousands of Sahrawis live in Polisario-run refugee camps in Algeria. Recently, "a delegation of six Sahrawi refugees ... visited New York and Washington to talk about their suffering under the Polisario Front." But human rights groups disputed their accounts, and the refugees' trip "was sponsored by a lobbying group for Morocco," the Moroccan American Center for Policy. Eric Goldstein of Human Rights Watch said, "The reason Morocco is funding their trip is to try to discredit the Polisario at a moment when they hope that its own proposal for autonomy will prevail." Morocco and the Polisario Front have been unable to agree on the details of a United Nations proposal to hold a referendum on the future of Western Sahara. As an alternative, Morocco proposed limited autonomy for Western Sahara, "under the purview of Morocco," which is a deal breaker for the Polisario.

After top campaign aides resigned over unsavory lobbying activities, Republican presidential candidate John McCain "adopted a five-point policy ... to help restore his reputation as a Washington reformer," reports the Wall Street Journal. The policy bans working for groups critical of his likely opponent, Barack Obama, a point that led McCain advisers Lindsey Graham and Joe Lieberman to resign from the Vets for Freedom advisory board. Now there are questions about Citizens Against Government Waste (CAGW), a non-profit whose lobbying arm and political action committee have long supported McCain. After McCain was "hammered for supporting the Air Force's February decision to award a $40 billion contract for refueling tankers to Northrop Grumman and its European partner," the McCain campaign called CAGW. CAGW then worked "with Northrop and one of its consultants to produce a vitriolic advertising campaign defending the tanker deal," reports the Washington Post. The ads don't mention McCain, but offered "indirect support ... on a highly controversial issue while costing his campaign nothing." CAGW has previously come under scrutiny. A Senate investigation of convicted lobbyist Jack Abramoff found "a pattern of CAGW producing public relations materials favorable to Mr. Abramoff's clients," allegedly in exchange for donations to the group.