international

Costly Silence

The National Institute for Clinical Excellence (NICE), a UK government agency charged with deciding whether drugs should be subsidized by the British government, has been criticized by some patient groups for refusing to approve new and expensive drugs. Groups including the National Kidney Federation, the Arthritis and Musculoskeletal Alliance, the National Rheumatoid Arthritis Society, Beating Bowel Cancer, the Royal National Institute for the Blind and the Alzheimer's Society have all objected against NICE decisions. "All of these charities received sums of up to six figures from drug companies in 2007," reports Jeremy Laurance, the health editor with The Independent. "A positive decision by NICE on a drug not only guarantees sales to the NHS but can influence global markets worth billions of pounds. Yet none of the charities named has criticised the high prices charged by the pharmaceutical companies for their products in their recent campaigns," he wrote.


Johns Hopkins Make Reports Benefit Glorious Nation of Kazakhstan

KazakhstanAs part of a broader public relations and lobbying push, Kazakhstan's government paid Johns Hopkins University to author three reports about the country. The arrangement was brokered through APCO Worldwide, Kazakhstan's Washington DC lobbying firm. The Kazakh government paid $52,300 for reports titled "Kazakhstan's New Middle Class" and "Parliament and Political Parties in Kazakhstan." A third report, "Kazakhstan in its Neighborhood," was "also underwritten by the government," but lobbying reports that would disclose the amount paid for it are not yet available. The reports, issued by the Central Asia-Caucasus Institute at Johns Hopkins, do not disclose the Kazakhstan funding. Institute director S. Frederick Starr said their "relationship was only with the lobbying firm and not directly with the government." He added that "the entire editorial process was 100 percent in our hands." The author of the third report, Hudson Institute fellow Richard Weitz, said, "It's an important topic so I would have written about it anyway." The Kazakhstan funding also required the Johns Hopkins Institute to sponsor "think tank discussions" on each report, "sponsored by the Central Asia-Caucasus Institute."


Hill & Knowlton Engages "Influencers" for the IMF

The International Monetary Fund (IMF) has retained the major public relations firm Hill & Knowlton for one year, to boost the international financial institution's "global outreach." H&K's press release quotes CEO Paul Taaffe as saying, "The IMF plays a crucial role around the world working to stabilize financial markets. H&K's regional expertise and global network means the firm is ideally suited to support the IMF." The contract, for an unspecified dollar amount, will be coordinated out of H&K's Washington DC office. Dave Robinson, who heads the firm's Middle East & Africa work, "will lead an H&K team across the Middle East, North Africa, and Central Asia, while Glenn Schloss, regional director for H&K in the Asia Pacific region, will oversee activity on the IMF program in the Far East." H&K will advise the IMF on "stakeholder outreach strategy for Asia and the Middle East, and on financial sector issues." The firm will also design "customized contact programs with key opinion formers, influencers and the wider financial and economic community."


British Shell Game on Carbon Emissions

According to documents leaked to The Guardian, the British government has been actively trying to undermine the European Union's proposals to drastically reduce carbon emissions in order to combat climate change. The UK wants to be able to count more imported carbon credits in order to meet pollution reduction targets. The Guardian reports that "The government's own calculations show the proposed change would allow Europe to emit an extra billion tonnes of CO2 from 2013-2020." The British government's efforts would raise the amount of carbon emissions "paid for" with buying credits from the developing world from about a quarter of the total to nearly half. Environmentalists are furious. Caroline Lucas, MEP and leader of the Green party, said, "The British government is trying to buy its way out of climate change targets using unreliable credits from abroad. It shows how much of the political talk on climate is empty rhetoric, when you have the UK talking up the need for action on one hand, and carrying out this kind of irresponsible climate vandalism on the other."


Nuclear Waste on the Move

International Nuclear Services (INS) is looking for PR support for an unpopular issue -- transportation of nuclear waste. "INS was created out of the 'spent fuel services' business of Sellafield to provide a service to more than 20 global utility firms. It manages the transportation of their nuclear waste and subsequent reprocessing at Sellafield." British Nuclear Fuels plc (BNFL) was an international company owned by the UK government, involved in all stages of the nuclear process, from designing reactors and manufacturing fuel, to decommissioning reactors and dealing with radioactive waste. Sellafield emerged from the re-organization of BNFL as the company responsible for the delivery of contracts at the Sellafield and Capenhurst sites in England on behalf of site owners, the Nuclear Decommissioning Authority. The contract will be worth around £550,000 ($1,017,500) over four years. Sellafield press officer Steve Barnes said: "This role can only be delivered by a specialised firm that has in-depth knowledge of international relations and the issues of transportation of nuclear materials overseas."


German Medical Society Proposes Classifying Nicotine Addiction as an Illness

Germany's Federal Medical Society is proposing to classify nicotine addiction as an illness, saying doctors should evaluate and treat heavily addicted smokers the same way they do patients suffering from physical illness. They hope that labeling smokers as being sick will pressure more of them to seek professional help to overcome their addiction. The label may be more than just a strategy, though. In June 1998, the Director of the U.S. National Institute on Drug Abuse, Alan I. Leshner, Ph.D., testified before a Congressional panel that addiction, including nicotine addiction, is now considered to be a chronic, recurring brain disease. German health insurance companies fear the Medical Society's proposal will lead to a spike in smoking-related claims, and are unenthusiastic about paying for medical treatment for something they consider to be a "self-inflicted addiction." About 140,000 German citizens die annually from smoking-related illnesses.


Bolivia: The Spies Who Spun Me

In Bolivia, anti-government protests have led to dozens of deaths. President Evo Morales claimed the United States is supporting the violent groups and asked U.S. Ambassador Philip Goldberg to leave. The Center for Economic and Policy Research (CEPR), pointing to earlier reports that the U.S. Embassy "had repeatedly asked Peace Corps volunteers and a Fulbright Scholar to spy on people inside Bolivia," says Morales may have a point. So CEPR is calling on the U.S. Agency for International Development (USAID) "and other U.S. agencies to 'come clean'" about which groups they support, in Bolivia. "Despite numerous requests ... the U.S. has not turned over all the names of recipient organizations of USAID funds." In related news, USAID "is looking to hire a PR firm to tout its work in Bolivia as diplomatic relations have strained with the left-leaning South American country," reports O'Dwyer's. USAID will pay $500,000 for the first year of an up to three year contract, "to highlight its emergency supply efforts, opportunities for the poor, and other economic and social welfare programs it has funded in Bolivia."


Public Diplomacy 2.0

After several months offline, former U.S. Foreign Service officer John Brown has reactivated his "Public Diplomacy Press and Blog Review," which summarizes current news about public relations efforts by the United States and other countries. Brown's latest bulletin includes several items on the State Department's "Democracy Challenge," a YouTube contest asking global citizens to complete the sentence, "Democracy is..." Other recent items discuss the PR damage to Russia's image following its invasion of Georgia; results of a recent survey examining international preferences in the U.S. presidential election race; and links to video archives of old Soviet propaganda cartoons; and an essay by Brown himself about the difference between public diplomacy and propaganda.


Colombia Still Pushing on Trade Agreement

The Colombian government will pay U.S. lobbyist Andrew J. Samet another $45,000, "to present Colombia's track record on labor issues to Congress, non-governmental organizations and labor unions." The new contract is similar to Samet's earlier work to push the U.S. - Colombia Free Trade Agreement, on which the Center for Media and Democracy previously reported. Samet served as deputy under secretary for labor under President Bill Clinton and later co-founded the Sorini, Samet & Associates lobbying firm. Samet "was responsible for the North American Agreement on Labor Cooperation," an addition to the North American Free Trade Agreement with Mexico and Canada meant to address concerns about workers rights.


Polishing Demand for the iPhone

There were long lines of people in Poland to buy the new iPhone 3G, just like in the U.S. But in Poland, those lined up were paid actors. The Polish subsidiary of the French firm France Telecom (Orange) admitted that they had staged the popular demand for the new device. "It was a marketing stunt," said Wojciech Jabczynski, the spokesperson for the French company. "We found it to be an interesting strategy. The goal was to grab people's attention. The people standing in line let passers-by know about the iPhone. We couldn't expect the same fever that there was in the U.S., taking into account that Apple products are less known in Poland and in Central Europe." In an odd twist, some paid line-standers sold their spot to others for between 30 and 90 euros (US $45 to $135). The Polish subsidiary of the German company Deutsche Telekom (T-Mobile) also launched the iPhone in Poland, but without lines of (fake or real) customers. Orange later denied that it had paid people to stand in line, according to Advertising Age. A France Telecom spokeswoman explained, "As part of the excitement around the launch of the iPhone, some of our team have been joining customers outside our shops. Their aim is to welcome people to the Orange shop, share in their excitement and give information about Orange tariffs." Apple did not comment.


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